陕西省城镇老年人体育消费调查及其对策研究

Survey on Sports Consumption of Urban Senior Citizens in Shaanxi Province

基于陕西省人口老龄化的现状,本文通过问卷调查等方法对陕西省城镇老年人体育锻炼的现状和体育消费的态度、动机、消费水平、消费结构以及制约消费的因素进行调查研究。调查结果表明,受收入水平、消费观念、消费环境的制约,陕西省城镇老年人虽对体育消费持肯定态度,但总体消费水平较低,且以实物型消费为主。据此相关部门应积极开发体育消费环境、促进老年体育健身社区服务化、规范消费市场和优化消费结构,并加大老年体育社会指导员队伍建设,以引导老年人形成健康多元的体育消费模式,促进陕西省老年人体育消费市场良性发展。

Based on the present situation of population aging in Shaanxi province, we investigated the physical exercise of the urban senior citizens of the province and their sport attitude, motivation, consumption level and consumption structure, as well as the factors affecting their sport consumption requirements, by the methods of questionnaire, literature review, interview, and statistics. It is found that, though the sport consumption of the urban senior citizens of the province is restricted by their income, their consumption concept, consumption environment, and their attitudes on sports consumption, are positive. The general consumption level, however, is still rather low, and the comumption forms are mainly substance consumption. It is therefore proposed that the related departments should lead the senior citizens to form the healthy and pluralistic sport consumption, and guide the soort comumption market of the senior citizens in the orovince to a healthy development.