国际商标抢注行为的成因及对策

On the Causes and Countermeasures of International Pre-emptive Registration of Trademarks

随着我国对外贸易的迅猛发展,一些企业利用自己的商标信誉在国外开拓了市场。但由于我国企业对商标保护意识不强,我国的许多知名品牌时常遭到"抢注"。我国企业应当及时在国外进行商标确权、构建商标防御体系、完善商标监测制度,以加强对商标的域外保护。

With the dramatic increase of China＇s foreign trade, some Chinese enterprises and businesses have opened their overseas markets with their trademark reputation. But because the enterprises of China lack trademark protection senses, they are often faced with the problem of malicious pre-emptive registration. Thus, Chinese enterprises and businesses should define the rights of their trademarks in time, set up a defensive system against malicious registration and improve the trademark supervision system to protect the trademarks abroad.