摘要
In the middle of current financial crisis,measures have to be undertaken by working with fine user experience to alleviate the difficulties faced by every software corporation.Combining the CRM model with traditional SaaS mode,customers have little time and money in purchasing and deploying software resources. Meanwhile,developers will gradually improve the system according to user experience and feedback; besides,provide users with personalized service to obtain users' satisfaction and loyalty.The ultimate goal is to gain considerable profits for these companies to tide over the period of financial crisis.
In the middle of current financial crisis, measures have to be undertaken by working with fine user experience to alleviate the difficulties faced by every software corporation. Combining the CRM model with traditional SaaS mode, customers have little time and money in purchasing and deploying software resources. Meanwhile, developers will gradually improve the system according to user experience and feedback; besides, provide users with personalized service to obtain users＇ satisfaction and loyalty. The ultimate goal is to gain considerable profits for these companies to tide over the period of financial crisis.
出处
《计算机系统应用》
2009年第6期120-124,共5页
Computer Systems & Applications
基金
Supported by the National Key Technology R & D Program under Grant No.2008BAH24B03
Zhejiang Provincial Natural Science Foundation of China under Grant No.Y1080130
Zhejiang Province Key Technology R & D Program under Grant No.2008C01060-5
Ningbo City Key Technology R & D Program under Grant No.2008B10023
关键词
CRM模型
SAAS
软件
计算机
software as a service （SaaS）
customer relationship management（CRM）
service innovation
personalized service
user experience
