摘要
将粗集理论引入到顾客忠诚度研究,建立了基于粗集理论的顾客忠诚度评价模型,并以中国移动通信行业为例,在大学生中搜集了343个有效样本。通过对调查问卷的分析和处理,利用粗集理论的属性约简和规则推导方法,获取一系列有价值的规则。最后,利用粗集理论得到的规则与路径分析得到的结论进行比较,来验证模型的有效性。
This paper introduces rough sets theory into customer loyalty study, and constructs the evaluation model of customer loyalty based on RST. Then, 343 valid samples about the China Mobile Telecommunication are selected and analyzed, and a series of valuable and important rules are generated by the method of attribute reduction and rules acquisition. At last, it compares the method with the path analysis, which validates the validity of the model.
出处
《软科学》
CSSCI
北大核心
2009年第6期135-139,共5页
Soft Science
基金
教育部高校博士点专项科研基金(20060613019)
西南交通大学博士生创新基金(200907)
关键词
粗集理论
顾客忠诚度
属性约简
规则获取
rough sets theory
customer loyalty
attributes - reduction
rules - acquisition
