摘要
随着计算机与网络技术的发展,在线购物方式越来越被大众所认可。用户在初步需求确定以后,网上浏览、搜索商品信息,评价及比较商品品牌、价格、网络商家的诚信度,决策购买并付款,这是在线购物的一般过程。竭尽全力吸引浏览者并把浏览者变成消费者,是网络店家的主要目的。而网站的导航设计在引导浏览者的过程中,起到举足轻重的作用。
Online shopping has been approbated by more and more people with the development of computer and Internet. After thinking of the commerce demand initially, the users scan and search the merchandise information, evaluate and compare different brand, value and sincerity of retailer, decide to purchase and pay for it. This is the common process of online shopping. How to attract the users＇ attention and make them consumers is the target of web retailer. Web navigation design is an important issue on guiding scanner.
出处
《北京印刷学院学报》
2009年第3期73-78,共6页
Journal of Beijing Institute of Graphic Communication
基金
北京印刷学院教学改革与课程建设项目"<网页程序设计>精品课程建设"
关键词
在线购物
网站构建
导航设计
界面设计
online shopping
websitc structure
navigation design
interface design
