“神话”与“身份”:新媒体下视觉传达设计初探

"Myth" and "Identity":On Visual Communication Design in View of New Media

从传播学的角度研究视觉传达设计的叙事策略,并着重探讨其消费主义"神话"形态及平面化叙事方式、视觉幻境、符号意义、文化悖论等身份认同问题。

In the article, it mainly studies the narrative tactics of the Visual Communication Design in the perspective of the Mass Communication, focusing on the analysis of identification issues and consumerism of myth form such as planarization marrative, visual fantasyland, sign significance, culture paradox, ect.