浅谈北京奥运会的媒体服务

On the Beijing Olympic Games Media Services

为参与奥运传播的各媒体提供服务,帮助它们更好完成使命,是奥运会组委会的核心任务之一。北京奥运会上,北京奥组委在新闻服务方面取得了良好成绩,但相比西方一些国家或地区奥委会专业的新闻服务,中国体育组织在新闻服务上还有不足,传播效果也因此出现打折效应。本文通过对北京奥运会上媒体服务得失的探讨,为中国各级体育机构应对媒体工作提供借鉴。

The Olympics Games Organizing Committee is responsible for providing the accredited media with good services. BOCOG achieves good results in the news services during the Beijing 2008 Olympic Games. Compared to some western NOC＇s professional news service, the COC＇s news service still have shortages, which lead to the adverse effects in the information dissemination. Through the discussion on the gains and losses of media services during the Beijing Olympic Games, the paper providing reference on dealing with media for Chinese sporting organizing in the future.