区域城市品牌结构识别与发展战略研究——以山东省为例

Study on Structure Recognition of and Development Strategy for Regional Urban Brand——Case Study of Shandong Province

区域城市品牌塑造与整合是我国城市品牌管理过程中为应对日益激烈的外部竞争环境进行创新发展所采取的必然选择。以山东省为例,本文建构了对区域内部城市品牌结构的聚类识别,探讨了不同层级城市间主导品牌联合、主副品牌融合的合纵连横格局,并提出了山东省城市品牌整体发展的战略构想,对于当今中国城市和区域发展具有一定理论启示和实践价值。

In response to increasingly fierce competition of the external environment, regional urban brand - building and integration is the inevitable choice for Chinese cities＇ governmental brand management conducting innovative development. Taking Shandong province as an example, this paper constructs the cluster recognition of regional intra structure of urban brands, discusses the alliances pattern of cities in different levels by the means of the dominant brands＇ cooperation and the main - subsidiary brands ＇ inosculation and proposes a strategic vision for Shandong province urban brands holistie development, which has a certain theoretical inspiration and practical value for the urban and regional development in China today.