民族地区的旅游商品开发——以广西忻城为例

Development of Tourist Commodities in the Minority Areas——Taking Xincheng in Guangxi Zhuang Autonomous Region as a Case

忻城是以壮族为主的少数民族聚居地,其境内的莫土司衙署是全国重点文物保护单位。文章在遵循民族特色原则、市场导向原则、原真性原则和创新性原则的基础上,针对忻城旅游商品开发中存在的主要问题,提出了相应的对策建议,并针对旅游工艺品、民族服饰、保健养生品、土司美食、旅游宣传促销品提出了具体的开发思路。

Xincheng is an ethnic habitation settled mainly by Zhuang Ethnic Group, in Which the Chieftain Mo Government Office is a key national cultural relic protection site. This paper, on the basis of the principle of ethnic feature, market-oriented, authenticity and innovativeness, puts forward some countermeasures and suggestion to the problems of Xincheng＇s tourist commodities one by one. With regard to the mostly five tourist commodities in Xincheng, including tourism handicraft, ethnic costume, health preserving product, featured delicious food and tourism promoting product, this paper gives some concrete ideas.