摘要
尽管在短短两年时间里获得了空前成功,但PPG模式自出现以来就饱受争议,并在2007年集中爆发了一系列危机。
Although unprecedented success has been obtained in two years,but since it was presented the PPG pattern has fully suffered dispute,and in 2007 a series of crises erupted.
出处
《中小企业管理与科技》
2009年第19期276-277,共2页
Management & Technology of SME
关键词
PPG模式
戴尔模式
直销
危机
营销壁垒
PPG pattern Dell pattern Direct sale Crisis Marketing barrier
