基于游客角度的旅游客主交互行为研究——以平遥古城为例

Host-tourist communication behavior in the Tourism——Take Pingyao as a case study

文中采用问卷调查和现场访谈相结合的方式,对山西平遥古城的中外游客进行调查。利用SPSS对调查结果进行数理统计,分析了影响游客客主交互行为的人口学特征因素、旅游经验因素、障碍类因素、旅游动机类因素、环境因素。从因素的作用机制及结合平遥古城的相关统计或调查分析来看,在大多数因素方面,它们对平遥古城的客主交互机会和效应都是有利的,平遥古城具备良好的旅游客主交互基础。

Through investigating the tourists in Pingyao with questionnaire and chitchat, the factors that affecting the Host- tourist communication such as demology, travel experience, impediment, travel motivation and environment were analyzed. The data was dealed with SPSS. Result showed that most of the factors observed from the investigation stimulated the host- tourist interaction.