科技期刊广告经营的认识误区——以《食品与机械》为例

The Business Misunderstanding for Scientific and Technical Journals

广告经营已成为众多科技期刊的日常工作重心。结合《食品与机械》杂志的广告经营实践,指出科技期刊广告经营的误区,指出应如何正确认识科技期刊广告经营工作及值得注意的几个问题。

Advertising has become a large number of scientific and technical journals of the day - to - day focus. Combination of ＂ food and machinery,＂ the magazine＇s advertising practices, pointed out that the scientific and technical journals advertising errors, pointing out that a correct understanding of how scientific and technical journals and the advertising it is worth noting a few questions.