高职院校公共关系课程改革研究

Research on the reform of "Public Relations" in higher vocational colleges

文章对高职院校公共关系课程从课程目标定位、课程内容与结构改革、教学方法和手段改革、专业教材建设、实训教学、课程考核改革等方面入手进行了深入系统的分析研究,并提出了具体的改革措施。

This paper analyzes the course ＂Public Relations＂ in higher vocational colleges from such aspects as curriculum object location, reform on curriculum content and structure, reform on teaching methods and measures, specialty textbook construction, practice teaching and course assessment. Some concrete reform measures are also put forward.