浅谈我国民企的企业文化建设

On the EnterpriseCulture Construction of Private Enterprises

面对日益激烈的市场竞争,我国民营企业必须重视并加强企业文化建设。本文首先简单分析了民营企业加强文化建设的重要性,再指出创建优秀民企文化必须从提高民企领导者素质;淡化血缘关系,完善规章制度;凝练企业价值观,树立共同的价值目标;吸收国外的先进文化,培育特色文化;宣传和传播企业文化等五个方面努力,最后以海尔集团为例简单分析了我国民企的文化建设。

Facing the increasingly vigorous market competition, the private enterprises have to value and strengthen their culture construction. Firstly, this article briefly analyzes the importance of cultural construction. Then it points out the private enterprises must promote the leaders＇quality, weaken the blood relationship, perfect regulation system, compact the enterprise value and set up a common value target, absorb foreign advanced culture, develope special features culture, publicize and spread the enterprise culture in order to establish excellent enterprise culture. Finally, it simply introduces Haier＇s culture construction.