区域文化产业的模式选择及其体制限制——渝东南民族文化品牌开发的理论思考之三

On the Mode Selection and the System of Regional Cultural Industry——the Third Time Considering Over the Development of Culture Brand of the Yu-southeast

区域文化产业的渝东南民族文化产业市场,迄今为止处于开拓阶段,文化事业的体制机制管辖下,直接面对的却是市场经济的规律。区域民族文化品牌开发,当下市场化的规律认识,是解决上述问题的前提;重庆少数民族聚居区的渝东南,具有先天的民俗文化资源优势,区域民族文化品牌开发,依托资源、"政府主导模式"的选择是关键。

As a part of regional cultural estate , the Yu- southea national cultural industrial market is in developing stage .Though by the control of cultural establishments institution, what it directly face is the law of market economy. As the understanding of the law of the current market-oriented , the development of the regional national cultural brand is a prerequisite for solving the above problem. As the minority inhabiting district in Chongqing, the Yu- southeast have the congenital cultural resource advantage of folk custom together. At last, the key is relying on resource , and the selection of ＂government-led model＂ .