基于游客体验的虹口漂流旅游产品开发研究

The Study of Whitewater Drifting Tourism Product Development——Based on Tourists Experience at Hongkou Scenic Spot of Dujiangyan City

四川都江堰虹口漂流依托其得天独厚的自然条件、巨大的市场需求,不断发展壮大。以游客体验为基础,通过调查和分析游客参与漂流活动的动机和体验、游客的人口统计特征和旅游特性,可得到如下研究结论:(1)细分游客市场,以年轻的自驾车族为主;(2)突出景区特色,着力营造休闲旅游环境;(3)景区应坚持多元化发展方向,并积极宣传,以提高景区影响力。

White Water Drifting in Hongkou, Dujiangyan, Sichuan, relying on its unique natural conditions and huge market demands, is thriving. This study, based on tourists＇ experience, through the survey and analysis of the motivation and feelings of the tourists＇ drifting participation, statistics of tourists numbers and tour features, gives reasonable research findings as follows ： （ 1 ） The major source markets should focus mainly on the young and middle-aged who enjoy self-driving; （2） The features of the scenic spot should be protruded, aiming at creating a favorable recreational environment for tourists. （3） To improve the brand influence, the scenic spot should develop and spread its diverse recreational products to meet the needs of tourists.