从乾卦视角看企业战略管理原则

Thingking on the Principles of Enterprise Strategy Management from the View of Qiangua

《易经》被称为众经之首,其内容包罗万象,囊括天地,其中蕴含着丰富的管理思想,这是我们进行管理学研究的宝贵财富。战略管理是企业管理的重要方面,是管理者在企业生产、经营、财务、人力资源、企业监管等方面的总体把握和规划。乾卦则是《易经》首卦,占有重要的地位,对于当代企业战略管理具有重要价值。

＂The Book of Changes＂is the most important work in Chinese traditiunal culture.Its content is comprehensive, including the world,the mankind,and so an.Especially,it contains many management eoneept.s,which are precious wealth to the management science research.The strategic management is an important aspect to the management.Qiangua is the first ancient divination symbol in＂the Book of Changes＂.The view of Qiangua is necessary to study the principles of enterprise strategy management.