摘要
"三鹿奶粉事件"已有最初的一家企业单一的奶粉事件转化成全乳品行业的一场危机。通过对此次危机事件产生的原因、乳业发展所面临的机遇与挑战进行分析,最后提出乳品企业如何抓住机遇,重建消费信心,使乳业步入健康、可持续发展快车道的对策和建议。
Sanlu Milk Powder Incident has transferred from originally one company＇s single milk powder incident to a crisis of whole dairy industry. The thesis analyzed the causes to this crisis incident, the opportunities and challenges in dairy development, and finally provided solutions and suggestions on bow dairy enterprises take the opportunities and restore public confidence in the consumption of dairy products in order to make the dairy industry step on heathy and sustainedly developing track.
出处
《中国乳品工业》
CAS
北大核心
2009年第6期38-41,共4页
China Dairy Industry
关键词
乳业危机
机遇
挑战
dairy crisis
opportunity
challenge
