一种有效预防点击欺诈的策略

Effective strategy to prevent click fraud

网络广告中,点击欺诈愈演愈烈,使得搜索引擎企业以及点击付费模式遭到质疑。点击欺诈已经成为阻碍网络广告业健康发展的一大顽疾。针对网络广告业发展所面临的困境,提出一种基于图形验证码的预防点击欺诈策略。该策略能有效屏蔽类似于木马点击器软件的欺诈点击,有效屏蔽浏览者偶然的无意识的无效点击,显著降低人工欺诈点击的效率。

The search engine companies and pay-per-click model have been questioned because of click fraud. Click fraud has become one of the major diseases in the online advertising industry. Aiming at the difficulties faced by the online advertising industry, a graphics-based authentication code to prevent click fraud strategy was proposed. The strategy can shield effectively software click fraud similar to the clicker, and shield effectively viewers＇ unconscious accidental invalid clicks, and reduce significantly the efficiency of artificial click fraud.