民族传统体育产业化经营策略探索

Research on Marketing of Industrialization of the Nation Traditional P.E.

民族传统体育产业化是我国体育产业化发展的重要组成部分。将民族传统体育文化的资源优势转化为经济优势,这就是民族传统体育产业化的问题,其意义不仅仅在于国内市场上的发展,在国际市场上,它具有比现代体育项目的开发更为优势的地位。重视民族传统体育的产业化发展,将使中国的体育产业迅速发展壮大,并以独具中国文化特色的服务产品和实物产品的优势顺利打入国际市场,促进体育产业全面发展,成为国民经济新的增长点。

Industrialization of the nation traditional P.E. plays an important role in China＇ s P.E. industrialization. It＇ s facing the problem of how its resource advantage can be turned into economic advantage, so that it can be developed in beth domestic and overseas market. Internationally, nation traditional P.E. programs possess an even favored status than modern ones. Its development shall be valued to fasten the growth of China＇ s P.E. industry, to occupy international market with characterized service and products, to promote the all-round development of P. E. industry, and to become a new economic growth point.