中国动漫的“喜羊羊”之路

Chinese Cartoon: Pleasant Way to a Big Goal

暑期将至,国内外动画电影大战即将拉开大幕。国产动画电影《奥林匹亚传奇》、《马兰花》等会在暑期档重拳出击。票房会好吗?能赚钱吗?能多大程度上拼过叫好叫座的国外大制作动画电影?或者,能比9000万元票房的《喜羊羊与灰太狼之牛气冲天》更好吗?有专家估计,中国动漫产业还有3000亿元的发展空间。只是,整个中国动漫产业、文化产业的健康繁荣标志不仅仅是"电影化"之后的票房。从创作、市场培养、衍生品营销等各个环节在中国动漫产业链上都是薄弱环节。看起来,中国动漫产业已经"面朝大海"了,究竟何时才能"春暖花开"?

This summer, the competition is fierce.The upcoming domestic animated films,'The legend of Olympia','Malanhua'can’t wait to make a heavy punch at the box office.May their dream come true?Can they change the situation that the Hollywood has dominated the market for years?Will they make a bigger surprise than 'Pleasant Goat and Big Big Wolf',which is produced and marketed by Chinese team,telling an old story about wolves and sheep and pulled in 90 million atthe box office? It is estimated that Chinese animation industry has a potential of 300 billion.But the success of one or two films won't boost the whole industry.Production,marketing and sales,every section on the industry chain seems to be improved. We have been on the same arena with the monsters,when can we kick them off?