延安地区红色旅游资源开发的SWOT分析

Analysis of Red Tourism Development According to Method of SWOT in Yan'an

延安是中国革命的圣地,拥有丰富的红色旅游资源,在全国享有很高的知名度,但是由于众多原因,当地旅游开发部门并没有很好的把资源的知名度转化为产品的知名度,为了解决这个问题,本文从描述延安地区红色旅游业的发展概况入手,对延安地区发展红色旅游进行了SWOT分析,近而为该地区今后红色旅游资源的开发提出了一些建议.

Yan＇ an is the Holy Land of Chinese revolution, which has abundant red tourism resources and enjoyed a high visibility. However, because of many factors, local tourism sectors do not change the visibility of resources into the visibility of products. To solve this problem, this paper starts with the describes of the development of red tourism in Yah＇an, then it has a SWOT analysis, finally it gives some recommendations about the further development of the local tourism