模糊综合评判方法在旅游地环境质量研究中的应用——以北京市怀柔区为例

Application of the Fuzzy Synthetically Evaluation Method to Environmental Quality Study of Tourism Destinations——A Case of Huairou District of Beijing

旅游地的旅游环境质量与其旅游业持续发展密切相关.本文以北京市怀柔区为例,通过征询相关专家意见,并结合实地调查,构建出由旅游地资源环境、旅游地自然生态环境、旅游地社会服务环境、旅游地社会文化环境和旅游地信息环境等分环境组成的怀柔旅游环境质量评价指标体系,采用模糊综合评判方法,对怀柔旅游环境质量进行了定量评价.评判结果和实际的怀柔旅游环境质量相符.最后依据评价结果的分析,对照怀柔的实际调查情况说明,分别对每个分环境提出具体的优化建议和措施.

In tourism destination, tourism environmental quality has a close relationship with the sustainable development of tourism. Taking Huairou District in Beijing for example, the evaluation index system of Huairou tourism environmental quality composed of the tourism resources environment, tourism eeo-environment, tourism social service environment, tourism social and cultural environment and tourism information environment was built in this paper by means of consulting the ideas of experts and on-the-spot investigation. At last, the fuzzy synthetically evaluation method was adopted to evaluate the tourism environmental quality in Huairou quantitatively.