青岛啤酒品牌竞争力量化研究

Research on the Quantization for Brand Competitiveness of Qingdao Beer

品牌竞争力测量问题越来越受到人们的重视，本文通过对青岛啤酒品牌竞争力进行量化研究，探索科学评价品牌竞争力指标体系，以品牌竞争力4D结构体系为基础，运用层次分析和线性回归方法，构建了品牌竞争力测量模型，有效地对品牌竞争力进行测评。

People pay more and more attenion on measurement of brand competitiveness,this article concentrated on the indica- tor system for brand competitiveness by studying the problem of on the Quantization for brand competitiveness of Qingdao beer, based on the structure system of 4D for brand competitiveness, with the methods of Analytic Hierarchy Process （ AHP）and Linear Regression,set up the model of brand competitiveness measurement so as to evaluate brand competitiveness effectively.