关于区域市场营销推广工作的思考

Some Thoughts about Regional Marketing Promotion

2008年的全球金融危机导致发达国家消费市场大幅萎缩,国内外企业陆续将工作重点转向中国等新兴市场,国内市场面临巨大竞争压力;另一方面,企业因利润下滑,纷纷削减营销预算。此种情况下,国内企业的各营销分支机构能否深入开拓本土市场便显得至关重要。本文就此探讨了如何有效提高区域市场营销推广工作的专业性这个问题。

The consumer markets of developed countries are shrinking due to 2008 global financial crisis. Domestic and foreign enterprises begin to focus on the emerging markets such as China, so the domestic market is under tremendous competitive pressure. On the other hand, enterprises begin to cut down marketing budgets because of the profits decline. Under such circumstance, to explore local market is of paramount importance for marketing branches of the domestic enterprises. This article is discussing how to effectively improve the professional level of regional marketing promotion.