摘要
不断被媒体曝光的名人代言的虚假广告引发了大家对名人广告的质疑,名人广告的道德失范行为不仅与社会道德规范相冲突,也不利于广告的有效传播。应用康德的"有良心的社会责任"道德理论分析名人广告的道德失范现象,提出建议,以推进名人广告的规范进程。
The exaggerated celebrity advertisements exposed by different media have doubted by public. The morality lost of celebrity advertisements not only conflicts wth the morals of society, but also is adverse to the advertisement broadcasting. This thesis will use the Kant＇s theory, ＂conscientious community responsibility＂, to analyze the morality lost phenomenon of celebrity advertisement. Some suggestions are put forward for promoting the regulating of celebrity advertisement.
出处
《石家庄经济学院学报》
2009年第3期107-109,共3页
Journal of Shijiazhuang University of Economics
关键词
名人广告
道德失范
社会责任
celebrity advertisement
morality lost
social responsibility
