惠普的剧本

The playbook of HP

处于残酷竞争与无情经济寒冬下的大公司亦如高空巡航的飞行器，需要保持系统性的平衡。在这次强风流中，有的百年飞行器已经坠落，有的摇摇欲坠，有的剧烈颠簸，只有少数得以保持稳健的飞行姿态，继续爬升，惠普公司便是其中之一。

Suffering from the recession and ruthless competition, the large companies need to keep their systematic balance just like an airocraft cruising in the sky. With the blast air, some airocrafts , which have more than one hundred years’ history, have already fallen; some of them topple, and some bump acutely. Only the minority can keep balance in their aviation, and even climb. HP is one of them. As the largest IT company around the world, how dose HP make self-remoulding based on 'cost'? And how dose it explore the new business model by exporting its 'Doctrine of cost', in order to get benefi t in this economic crisis?