试论我国女性旅游市场的开发

On the Exploration of Female Tourism Market in China

随着现代女性在社会生活中的地位越来越高,就业人数、受教育程度以及家庭收入特别是家庭可自由支配收入的明显增加,使女性旅游的人数呈不断上升趋势,女性旅游市场逐渐成为旅游业的新宠。但是我国的女性旅游产品普遍粗放、雷同、大众化,似乎少了点"女人味",真正意义上的女性旅游尚属缺位。女性旅游市场作为旅游市场的重要组成部分,存在着巨大的开发潜力。

With modern women＇ s higher position in social life, and the obvious improvement of employment, education level and family income especially discretionary family income, the number of female tourists has increased greatly and female tourist market has gradually become a hotspot in tourism. However, the products of Chinese female tourist market are generally coarse and popular and lacking sense of women, and it is not the female tourist market in real sense. An a component of tourism market, there exists huge exploration potential in female tourism market