体育本体产业的界定与发展模式探讨

The Identification of Sports Noumenon Industry and Its Developing Model

对体育本体的研究和界定随着中国体育事业和产业的不断发展被赋予了新的内容,体育的本体内涵就是竞技,而体育中的竞技不仅仅表现为"比赛"这种外在的组织形式,更成为把围绕"竞技"所形成的各种商业元素和组织权力链接起来的纽带,这种包含在体育竞技中的无形的但可以外化的价值就成为体育本体产业的核心价值。作为体育产业的核心,"体育本体产业"的形成是以体育竞赛市场的形成为激励的,体育本体产业通过对体育赛事的市场资源、管理资源及相关商业资源的整合来形成体育本体产业的发展。体育竞赛市场是个多层次的概念,具有纵向和横向两个研究的角度。由不同层次的体育运动项目的竞赛市场构成了体育本体产业的主要内容。开发体育本体产业需要构建体育本体产业的合作链条,理顺管理资源与项目资源的合作关系、对接模式,同时建立国内资源与国外资源的合作模式,从而促进体育产业的整体发展。

The research and identification of sports noumenon has been endowed in new contents with the fast development of the cause and industry of sports. The connotation of sports is contest, which is not only just about competition in sports but also imply the connection between the commercial elements and organizing powers around the competition. As the key of sports industry, sport noumenon industry was formed by the formation of the market of sports competition and developed by the amalgamation of the market sources, management sources and relevant commercial sources. Sports contest market is a multisided concept with transverse longitudinal angles. It is necessary to build up the cooperation chain to shape up the cooperation between management resources and project resources, their connection model and the cooperation model between domestic and abroad market to develop the comprehensive development of the sports industry.