摘要
企业形象设计的目标是追求一种真实而良好的企业形象，从而实现企业生产经营的目的。那么如何判断和测定这一目标是否已经达到了呢？文章从提高对ＣＩ效果评估重要性的认识着手，从系统和量化角度设计出一套企业形象设计实施效果评估程序和科学的评估指标体系。这对于ＣＩ设计、ＣＩ导入和ＣＩ系统的优化管理都具有极其重要的实际价值。
The purpose of company image design is to go after a true and fine enterprise image so that the aim of enterprise′s manufature and management can be achieved.How do we judge and determine whether the aim has been achieved? The article emphasizes the importance of understanding.CI result appraisal and cames up with aseries of appraisal proceduses for company image design resuit and scientific appraisal target systems from the angle of system and quautification.The discussion in this paper is of practical value for CI design,CI guide and optimizing administration of CI system.
关键词
企业形象设计
实施效果
指标体系
评估
enterprise image
design result
appraisal procedure
target system
