行为经济学的理论贡献及其应用

The Theoretical Contribution and Application of Behavioral Economics

行为经济学作为从心理学角度研究决策行为和经济现象的新兴交叉性经济学分支学科,随着获得诺贝尔经济学奖而在国际经济学界迅速崛起。行为经济学以心理学为基础,强调实验,从人自身的心理特质、行为特征出发,去揭示影响选择行为的非理性因素,因此,行为经济学是对新古典经济学的反判(或修正)。本文就行为经济学的主要观点、理论贡献和应用进行了归纳与分析。

Arising rapidly for winning Nobel Prize,behavioral economics is a branch of economics which studies decision-making behavior and economic phenomenon from psychology. Based on psychology, emphasizing experiment, and starting from people＇s psychology and behavior, it reveals the irrational factors which influence choice behavior,and thus it is a revision to neoclassical economics. This paper analyzes the main views, theoretical contribution, and application of behavioral economics.