迎接农资品牌化的春天被引量：2

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摘要步入经济全球化时代，品牌消费渐成趋势，品牌竞争更加激烈。我国是一个农业大国．种子、化肥、农药等农资产品的刚性市场需求．农民追求农资品牌消费的强烈愿望，共同呼唤农资行业推进品牌化。迎接农资品牌化的春天，奋力打造农资强势品牌，带动行业持续发展．日益成为农资营销的重要战略。

作者崔亚陈东成

机构地区江苏克胜集团股份有限公司

出处《化工管理》 2009年第7期58-60,共3页 Chemical Engineering Management

关键词农资产品品牌化经济全球化时代品牌消费农资行业品牌竞争农业大国市场需求

同被引文献16

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化工管理

2009年第7期

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