拉萨周边地区乡村旅游发展的阻力问题分析

Analysis on Resistance Problem of Rural Tourism Development in Lasa Surrounding Area

拉萨周边地区是西藏乡村旅游发展的龙头,具有一定的示范效应。调查发现,拉萨周边地区乡村旅游面临着开发和经营管理方面的诸多问题。运用DEMATEL法揭示其问题的中心度和原因度,从而找出其乡村旅游发展面临的关键性问题及其背后的原因,并提出相应的对策,以期为拉萨周边地区乡村旅游的可持续发展提供决策参考。

The rural tourism in Lasa surrounding area is the developmental leading of Xizang with some demonstration effect. It showed that it faced to many problems in development and management by investigation. This paper utilized the DEMATEL method to reveal the center degrees and reason degrees of the questions,and to find its crucial problems and main reasons behind that. Based on this,this paper proposed the corresponding countermeasures which would provide the policy- making reference for the sustainable development of rural tourism in Lasa surrounding area.