摘要
全面考虑影响定价决策的成本、竞争、需求等因素，用系统方法构造了一个产品引入期定价决策模型，分别用模糊评判、预测等方法进行定性、定量分析，再利用决策技术，实现定性定量结合，支持定价决策．
Based on consister 3 elements:cost competition and demand in all aspects of price decision,this paper provides a price decision model about introduction period of produot using the system method,it is a comprehensive model system with qualitive analysis and quantitative analysis.And the paper uses fuzzy eveluating forecesting in qualitive and quantitative analysis,then uses decision technology in order to the combine qualitive analysis and quantitative analysis and Supports the price decision.
出处
《武汉大学学报（自然科学版）》
CSCD
1998年第3期319-323,共5页
Journal of Wuhan University(Natural Science Edition)
基金
教育部"九五"规划基金
关键词
定价决策
产品
定性分析
定量分析
决策支持系统
price decision,interplay between qualitative and quantitative,combine qualitative analysis and quantitative analysis,decision method,decision technology
