DLC理论在工业旅游产品开发中的应用——以顺鑫农业股份有限公司工业旅游为例

The Application of DLC Theory in Industrial Tourism Products Development——Take the Industrial Tourism Products of Shunxin Agriculture Company as an Example

西方发达国家工业旅游已有一百多年历史,已具有较成熟的经验。而我国工业旅游起步较晚,且主要以企业自发形成为主,缺少专业旅游组织的介入,旅游产品结构开发单一。文章结合DLC理论对旅游产品各阶段特征的分析,以顺鑫农业股份有限公司开发的工业旅游产品为例,分析工业旅游生命周期各阶段特征,探讨工业旅游产品开发原则,并提出相应的对策和建议。

The western developed countries have the history of industrial tourism more than a hundred years old with mature experience. In China, industrial tourism started relatively late; it is mainly based on the spontaneous formation of the enterprises, lacking of the cooperation with professional tourism organization as well as single-tourism products. This paper analyzes the characteristics in different stages of the tourism products; by taking the tourism products of Shunxin Agriculture company as case, it also analyzes the characteristics of the industrial tourism in different stages of life cycle, explores the principles of industrial tourism product development, and then put forward countermeasures and proposals.