摘要
企业存在两种基本的竞争战略,作为职能战略之一的物流活动对构建竞争战略有重要作用,但不同的竞争战略模式下,物流具有不同的战略特征,因此要想充分发挥物流的战略作用、构建企业竞争优势,必须以竞争战略为导向,选择匹配的物流运作模式。
There exist two basic competitive strategies that enterprises can operate. Logistics, as one of the functional strategies, plays an important role in the establishment of competitive strategy. However, under different competitive strategies＂ circumstance, logistics demonstrates varied strategic characteristics. In order to exploit logistics＂ strategic function to the full and build competitive advantages, therefore, we must select suited logistics models based on competitive strategy.
出处
《物流工程与管理》
2009年第6期26-28,共3页
Logistics Engineering and Management
关键词
竞争战略
物流特征
物流模式
匹配
Competitive Strategy
Logistics＇ Characteristics
Logistics Model
Match
