摘要
河南的旅游业起步较晚,而旅游形象建设与其他省市相比更显滞后,随着市场竞争的加剧,旅游形象越来越突显出它的作用。河南旅游形象必须从前瞻性景观控制与规划战略、交通体系的建立与精品线路的打造战略、对外形象塑造与宣传战略、人性化的服务战略、环境保护与利益平衡战略、制度保障和形象监控战略等方面下工夫。
How to position in the public mind, and design a regional unique bright tourism image which is strongly impelling and authentic？ That is the key link which decides the tourism in Henan can develop rapidly or not. To promote the tourism image in Henan, the followings should be emphasized： sight control with a forward looking, building traffic system and manufacturing competitive products, putting across external image and publicity, people-oriented service strategy, environmental protection and benefits balancing strategy, system guarantee and the image control strategy.
出处
《河南工程学院学报（社会科学版）》
2009年第2期33-36,共4页
Journal of Henan University of Engineering(Social Science Edition)
关键词
河南
旅游形象
景观规划
交通体系
Henan
tourism image
scenic spot planing
traffic system
