浅析现代包装设计的民族化

Analysis of the Nationalization of Modern Packaging Design

包装设计的出路在于创新。包装设计的民族化反映的是时代精神,把现代包装设计作为一种文化形态来对待,结合创新和时代的精神,那么包装设计文化既有创新精神、民族性,又有时代性;它们虽然表现在文化结构的不同层面上,但共同构成了包装设计文化的整体。

The packaging design lies in innovation. Nationalization of packaging design reflects the spirit of the times. The modem packaging design should be treated as a culture form, combining innovation and the spirit of the times. The packaging design should show not only the spirit of innovation, national character, but also the characteristics of times; their performance is in the different levels of cultural structure, but constitutes the overall packaging design and culture.