摘要
6月3日四川民企腾中重工与通用悍马达成谅解备忘录,腾中重工将收购悍马品牌并获得其关键高级管理层及营运队伍。但主流媒体或其他权威财经网站都不看好这宗交易:花大把钞票只买悍马这个品牌是否划算?这宗交易能否跨过重重障碍最终得以成交?更有甚者直指腾中重工此举“很傻很天真”。
As China has experienced many failures in its previous overseas acquisitions, many experts believe Tengzhong Heavy Industrial Machinery has also overestimated its own strength.However,Tengzhong is using its power smartly.First,it will achieve a controlling stake and the acquisition by leveraging its capital.Then it will attract investors with a huge potential market.By combining the power of capital and the attraction of the market,the company will be able to achieve a leap in terms of technology and branding.Is Tengzhong a fool if it can buy all these advantages with only 100 million US dollars?
出处
《经理人》
2009年第7期28-28,18,共1页
Manager