社会价值取向与反馈对动态社会两难决策的影响:以水资源两难决策为例

THE EFFECT OF THE SOCIAL VALUE ORIENTATION AND FEEDBACK IN DECISION DILEMMA:THE WATER RESOURCE DILEMMAS AS AN EXAMPLE

以水资源两难情景为实验任务,探讨了社会价值取向与反馈在社会两难决策中的作用。结果表明:(1)社会价值取向在决策者的两难决策行为中起着非常重要的作用。合作型个体比非合作型个体显著地表现出更多的合作行为。个体的社会价值取向可以作为预测两难决策行为的一个重要因素;(2)不同的反馈类型对具有不同社会价值取向的决策者的决策行为影响不同。非合作型个体受反馈信息影响比较明显,而合作型个体则不易受他人的决策信息影响。

This paper treated the water resource dilemmas as the experimental task, and uses both the measures of lab experiment and questionnaire methods to investigate and discuss the effect of the social value orientation, feedback, and punishment in decision dilemma. The results indicated： （1） Social value orientation had the very important effect in decision dilemma of the decision maker. Compared with non-cooperative people, Cooperative people were much more inclined to cooperate. The person＇s social value orientation could be the very important factor which can predict the behavior of the decision dilemma; （2） The different types of feedback made different effects to decision-making of persons who were with different social value orientation. Non-cooperative people were more inclined to be effected by feedback, but cooperative people were very difficult to be effected by the information of others＇ decision-making.