美国镀金时代的报业竞争

The Competition in Newspaper Industry in American Gilded Age

镀金时代是美国现代报业趋于成熟的关键时期,普利策与赫斯特是其中的典型代表。他们在规范报业经营、阐释新闻理念、促进传媒与社会融合等方面发挥出截然不同的作用。两人的新闻实践不但对当时的新闻同行产生了巨大影响,而且对此后百余年美国新闻业的走向树立了坐标,其中的经验和教训值得我们借鉴。

American newspapering came into a well-rounded period in the Gilded Age. During that period, Joseph Pulitzer and William Randolph Hearst were the leading actors. They played quite different roles in the sphere how to manage a newspaper, how to understand journalism ideality and how to harmonize the mass media and society. Their practice not only greatly influenced the press at that time, but also set a reference frame in the coming years. We should learn a lot from their experiences.