摘要
旅游地形象是乡村旅游可持续发展的关键问题之一。文章探讨了乡村旅游地形象塑造的必要性,通过引入TIS原理,从MI、VI、BI、HI和FI五个方面对我国乡村旅游地形象塑造加以分析。
The image of rural tourist destination is one of key issues of sustainable development of rural tourism. This paper discusses the need for image-building of rural tourist destination, analyses some measures of rural tourist image-building through the introduction of TIS principle and from MI, VI, BI, HI and FI in five aspects.
出处
《乡镇经济》
2009年第6期109-111,共3页
Rural Economy
关键词
乡村旅游
旅游(地)形象
TIS
rural tourism
image of rural tourist destination
TIS
