电子中介中基于公理设计的多属性交易匹配研究

Research on Multi-attribute Trade Matching Problem in Electronic Broker Based on Axiomatic Design

电子中介的出现为多属性商品交易的买方和卖方提供了新的模式和平台,并已成为电子商务活动中的重要渠道。针对电子中介中具有多属性评价信息的商品交易匹配问题,给出电子中介中买方与卖方多属性商品交易匹配的问题描述,提出一种基于公理设计的买卖双方交易的多属性匹配程度计算方法,构建关于电子中介中买卖双方交易匹配的多目标优化模型,并采取隶属度函数加权和方法将多目标优化模型转化为单目标优化模型,通过求解优化模型可以得到买卖双方交易的匹配结果。通过一个实例分析说明给出方法的可行性和实用性。

With the emergence of electronic broker, a new muhi-attribute trade model and platform has been provided to the buyers and sellers, acting as an important channel in E-commerce. Considering the multi-attribute trade matching problem in electronic broker, the paper describes the multi-attribute trade matching problem between buyers and sellers in electronic broker. A calculation method of multi-attribute matching degree based on axiomatic design is proposed to analyze the matching degree between buyers and sellers. Then, a multi-objective optimization model is constructed to solve the trading matching problem in electronic broker. The model is transformed to a single objective model by the method of weighted sums based on membership function. By solving the model, the trade matching results are obtained. Finally, an illustrating example is given to show the feasibility and practicability of the proposed approach.