浅析文化型导游及其对旅游业的影响

随着国民文化水平的提高,接待外宾人次的不断增长,旅游市场对导游员的要求也越来越高,文化型导游呼之欲出。文化型导游有利于提高导游服务质量的整体水平,对促进国内国际旅游的发展,加速旅游地区的经济发展都有重要意义。

The Chinese tourist market calls for the higher qualified tourists because of the more frequently contact with the foreign guests and the rapidly increased literacy of the citizen. The cuhural oriented tour guide has becoming to gain currency. The thesis aims to discuss the emergence of the cultural oriented tourist guide and its influences to the promotion of the tourist market.