中国承包商拓展东南亚市场的分析

The Strategic Analysis of Southeast Asian Contracting Market to Chinese Contractors

一、分析背景 近年来，随着国际工程承包业务的发展，我国建筑企业实施国际工程的经验不断丰富，能力不断增强，承包范围也不断扩大，已经形成了以央企为核心的一批颇具实力的国际性建筑承包公司，如中交、中建等，为我国拓展国际工程打下了坚实的基础。2006年我国已有49家企业进入全球最大225强国际承包商之列，国际工程营业额达到162．89亿美元，营业额份额达6％以上，已然成为国际建筑工程承包市场的重要成员。

The southeast Asian contracting market is very important to Chinese international contractors. On the basis of explaining the contracting market environment in Southeast Asia, analysis of the Chinese contractors＇ strengths, weaknesses, opportunities and threats when expanding Southeast Asia contracting market, with the method of SWOT, the paper gives the related SO, WO, ST and WT strategies.