长白山参茸产品包装设计模式探研

Discussion and Research on Mode of Package Design of Changbai Mountain Ref Antler Products

包装是一种文化,任何一种产品想要成功打入市场、被消费者接受,都需要进行文化的包装。近年来,包装设计的进步,往往体现在技术层面、材料层面,很少有人关注包装文化内涵的提升和对产品进行文化包装的重要性。目前,我国的参茸包装设计正处于向前发展的阶段,现代的包装设计模式要求我们在参茸包装设计理念上要传递民族文化,以大众消费心理为基石,创新参茸包装设计模式。文中提出了长白山参茸产品使用"品牌包装设计模式"的理念,并对其进行探讨与研究。

Packaging is a kind of culture. Any kind of product, which wants to access to the market successfully and is accepted by the consumers, needs to have cultural packing. In recent years, the progress of package design always focuses on the technical level and material level. There are seldom people who pay attention to the connotative promotion of packing culture and the importance of cultural packing on products. At present, the package design of ref antler in our country is in the phase of onward development. The modem mode of package design requests that package design of ref antler should deliver national culture and it is on the basis of the cultural connotation of consumption psychology so as to innovate package design of ref antler. Thus, ＂the package design of brand culture＂ is the necessary mode of the package development of Changbai Mountain rex antler products.