摘要
试图通过从语言层面的微观隐喻和非语言层面的宏观隐喻的视角解析存在于服装广告中的隐喻认知机制,并认为这是广告隐喻的工作机制。
The metaphor cognitive mechanism in dress advertisements is analyzed based on the micro- metaphor at language level and the macro-metaphor at non-verbal level. It is pointed out that the metaphor cognitive mechanism in dress advertisements is just working mechanism in advertisement metaphor.
关键词
宏观隐喻
微观隐喻
认知机制
服装广告
Macro-metaphor
micro-metaphor
cognition mechanics
dress advertisements
