集体人:社会动员的行为主体

Collective Man:Behaviour Subject of Social Mobilization

社会动员必须以动员行为主体的研究为逻辑起点,以利益为终极关怀,以理性集聚为基础的集体人设定,是对社会动员行为主体的一种尝试。作为社会动员行为主体的集体人,具有内存在性、指向性、一致性、行动可能性、反意向等特征,同时由于受权威正式与否的影响,集体人可以细分为自觉集体人和觉他集体人,这两类集体人基于自身的特征,在社会动员中发挥着各自的功效。

To study social mobilization logically, one can start with the point on mobilizing the behaviour subject. This article attempts to study behaviour subject of social mobilization by defining collective man from two perspectives ： its ultimate concern consisting in profit, and its base founded on rational convergence. As a collective man of behaviour subject of social mobilization, it has the characteristics such as internal existence, directivity, consistency, action possibility and anti-intentionality. Meanwhile, collective man can be respectively subdivided into oriented-conscious collective man or self-conscious collective man according to the influence they obtain from the authority being formal or not. Each of them plays an essential part in the social mobilization due to its own characteristics.