摘要
根据主观效用理论和二元价值结构理论,提出了在线定制产品的效用空间概念,并详细讨论效用空间的内容及产品在线定制过程的实质。针对不同类型的顾客提出其产品在线定制过程的模型,并讨论不同效用空间驱动下顾客在线定制产品的各种选择,最终得出"顾客根据产品在线定制前预期的效用空间大小和产品完成定制后实际效用空间大小来决定在线定制的各步骤"的结论。
According to the subjective utility theory and Binary Value theory, the concept of product on-line customization utility space is raised, and the paper discusses the context of utility space and the process of product on-line customization in Details. Against different customers, the course models of product on-line customization are brought forward. The paper discuses various choices under driven of different utility space,and reaches a conclusion, that according to the size of expected utility space before product on-line customization and the size of actual utility space after product on-line customization, customers decide steps of on-line customization.
出处
《科技进步与对策》
CSSCI
北大核心
2009年第12期93-97,共5页
Science & Technology Progress and Policy
基金
国家自然科学基金项目(70472016)
关键词
产品
主观效用
效用空间
在线定制
Product
Expected Utility
Utility Space
On-line Customization
