我国会展传播的SWOT分析

The SWOT Analysis of Chinese Exhibition Communication

近年来,我国会展业发展方兴未艾,但会展理论研究却相对滞后。迄今为止,已有的会展研究大多是从会展经济、会展旅游、会展管理、会展信息技术等角度研究,而会展传播的研究相对薄弱。将SWOT分析法运用于我国会展传播研究中,从中了解我国会展传播所具有的优势和劣势,面临的机遇和威胁,更加明确其发展方向。

Chinese exhibition develops very quickly during recent years. However, the research of the exhibition theory relatively lags. Until now, the existing exhibition research is mostly on the exhibition economy, exhibition traveling, exhibition management, exhibition information technology and so on. But the research on the exhibition communication is relatively weak. This article tries to explore the superiority, the inferiority, the opportunity and the threat of the exhibition communication by SWOT analysis, so that we are clearer about the development of the exhibition communication.